Perhaps the best way to stay ahead of the market is to keep up with marketing news and this site I am going to show you is definitely amongst my favourite sites for finding out whats going on in the marketplace. The site is TrendWatching.com.
This month's brief is hardly surprising but its still quite interesting if you're looking to use innovative methods for advertising and retaining customers. Basically, personalisation and customisation in consumer products and services have been around for a long time. However, now websites and businesses are creating entire worlds in which customers interact with the company and also other customers.
This medium is especially useful for targeting young men who play in these worlds to escape their own reality. As you might have guessed, this is very useful to place advertising in.
So, if your brand suits online gaming, then maybe you should consider advertising on one of the many sites out there. Here is a handful:
Hopefully you have gained some insight from this post.
Rob.
Sunday, July 30, 2006
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